From the AppNexus Blog:
Proximic has made their powerful contextual data more accessible for your media buying efforts with the Agents App. The app lets you create and manage Proximic Agents which work continually to scan all available inventory on AppNexus based on specific criteria your set and return only impressions that match your requirements.
Happy Holidays!
"Never send a Human to do a Machine’s Job!"
Agent Smith
Recent estimates of available online ad impressions have been quoted in the trillions. As a buyer, how do you find the impressions you need to deliver your campaign? Exchanges? Let RTB take care of it? Use white-lists or black-lists? Do you use just an audience buy because it’s all about the audience and it doesn’t matter what content your audience is engaged with at the time, or are you among the few that realize that audience + context is a better targeting approach?
AppNexus, a key Microsoft partner and operator of the largest real-time bidding marketplace, has launched a platform for media buyers to access “apps” from a menu of ad tech vendors.
Source: Clickz
(Source: youtube.com)
