Proximic

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"Never send a Human to do a Machine’s Job!"

Agent Smith

Targeting Audience out of Context = Telemarketing

Recent estimates of available online ad impressions have been quoted in the trillions. As a buyer, how do you find the impressions you need to deliver your campaign? Exchanges? Let RTB take care of it? Use white-lists or black-lists? Do you use just an audience buy because it’s all about the audience and it doesn’t matter what content your audience is engaged with at the time, or are you among the few that realize that audience + context is a better targeting approach?

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AppNexus Unveils 'App Marketplace', a Dashboard for Display Ad Buys

AppNexus, a key Microsoft partner and operator of the largest real-time bidding marketplace, has launched a platform for media buyers to access “apps” from a menu of ad tech vendors.

Source: Clickz

Proximic in 125 Seconds

(Source: youtube.com)