December 2011
1 post
November 2011
4 posts
“Never send a Human to do a Machine’s Job!”
– Agent Smith
Targeting Audience out of Context = Telemarketing
Recent estimates of available online ad impressions have been quoted in the trillions. As a buyer, how do you find the impressions you need to deliver your campaign? Exchanges? Let RTB take care of it? Use white-lists or black-lists? Do you use just an audience buy because it’s all about the audience and it doesn’t matter what content your audience is engaged with at the time, or are...
2 tags
AppNexus Unveils 'App Marketplace', a Dashboard... →
AppNexus, a key Microsoft partner and operator of the largest real-time bidding marketplace, has launched a platform for media buyers to access “apps” from a menu of ad tech vendors.
Source: Clickz
Proximic in 125 Seconds